Interest in ballroom dancing is growing
Tails and top hats aren’t making a comeback just yet. But ballroom dancing, as a media phenomenon, sport, hobby and business, is enjoying its biggest resurgence since the 1940s.
Arthur Murray, No. 1 in the $500 million lessons market, says business among 155 U.S. franchisees is up sharply this year. “We’re on pace for a 20% increase, which is unheard of,” says marketing chief Thomas Murdock.
Professional competitions have surged from about 25 a year to more than 90, some with up to 13,000 entries, says Brian McDonald, president of the National Dance Council of America.
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